In an unprecedented and cost-defraying move, the Miami Heat decided to require fans have their Heat tickets accessible on their phone or digital devices to gain admission, on Friday, August 11, 2017.
While other teams are gearing up for the release of their revamped, Nike branded uniforms, the Heat debuted this plan after data suggested only a third of American Airlines Arena attendees used physical paper tickets to attend events. According to a Heat Spokesperson and ESPN, the move will affect fans both online and at the box office, as those purchasing tickets at the gate will receive them digitally. Additionally, keeping tickets on mobile devices aids in an attempt to crack down on scalpers and re-sellers who prey on desperate game-goers in the arena’s vicinity.